Landing pages and funnels

Choose the right asset

Use a Landing Page for one focused destination and conversion. Use a Funnel when visitors must progress through a designed sequence of steps, branches, or offers. Avoid a funnel when a single clear page would reduce friction.

Build a landing page

Open Sites → Landing Pages, choose New, and use the builder. Keep one primary action, align the page promise with the referring ad or message, and place essential proof and terms near the decision.

Configure lead capture, tracking, integrations, and the published destination. Preview before publishing and confirm the live URL in a signed-out browser.

Build a funnel

Open Sites → Funnels and create from a template, quick starter, or blank flow presented by the product. Define what each step does, how a visitor advances, what data persists, and where exit or failure routes lead.

Test every branch, back navigation, refresh, duplicate submission, invalid input, and mobile layout. Confirm that one visitor does not create multiple unintended leads or automation enrollments.

Use module views

Each asset can expose views such as:

• Builder for content and configuration.
• Published for the live destination and publication state.
• Leads for captured customer records.
• Analytics for traffic and conversion evidence.

The exact views vary by asset. Use Leads to inspect individual outcomes and Analytics for trends.

Domain and launch checklist

• Correct workspace, brand, domain, and public URL.
• HTTPS and any DNS verification are complete.
• Title, description, social preview, and search-indexing intent are correct.
• Forms, links, calendars, payments, and redirects work.
• Consent, privacy, terms, and accessibility are reviewed.
• Test and preview parameters are removed.
• Owners know how to pause traffic or unpublish during an incident.