# Social Media overview

> Connect networks, prepare brand context, publish content, and review engagement and intelligence tools.

Canonical: https://help.spacebrain.ai/social-media/

Social Media can include **Overview**, **Publisher**, **Media Library**, **Creative Studio**, **Content Intelligence**, **Brand Kit**, **Analytics**, **Listening**, **Competitors**, **Automations**, **Contacts**, and **Connections**.

<Callout type="info" title="Availability can be staged">
  Social Media may be hidden from production navigation for some workspaces while rollout is controlled. Direct routes, tools, or individual networks may also have different availability. Use only capabilities visible and enabled in your workspace.
</Callout>

## Setup order

1. Open **Social Media → Connections** and authorize the intended business profiles.
2. Verify each selected page, account, organization, or channel.
3. Configure **Brand Kit** with approved voice and visual references.
4. Add owned assets to **Media Library**.
5. Draft and preview one platform-specific test post.
6. Complete any approval required by the team.
7. Publish to a controlled destination or at a low-risk time.
8. Confirm the post at the network and inspect Spacebrain status.

## Provider differences

Networks differ in text limits, aspect ratios, link behavior, media processing, hashtags, mentions, scheduling windows, permissions, analytics, and deletion or editing support. A draft that validates in Spacebrain can still be rejected or transformed by the provider.

## Roles and approval

Separate content creation, factual or brand review, and publishing permission where appropriate. Define who can reconnect provider accounts and who responds to public engagement or incidents.

Continue with [publishing and creative assets](/social-media/publishing) and [intelligence, listening, analytics, competitors, contacts, and automations](/social-media/intelligence-and-engagement).